Perfect pairing
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Enhance the eyes with luscious lashes using the Vieve Modern Mascara, a long-lasting mascara packed with nourishing ingredients designed to condition and coat the lashes.
The mascara is formulated with an intensely rich midnight black pigment for a bold eye makeup. Adding instant length, curl and volume, it is smudge-proof for long-lasting results. The mascara adds definition without clumping and can be easy removed at the end of the day.
The formula is packed with lash-loving ingredients, including vegan beeswax and vitamins C and E to encourage stronger, healthier lashes. The mascara comes with an hourglass brush for easy application to build up the required coverage. Gripping and separating each lash, it can be used on short, long, straight, curly, thick or sparse lashes to create a fuller look.
Key Benefits
- Creates buildable length, volume and definition
- Rich midnight black shade
- Smudge-proof formula
- Includes lash-conditioning ingredients
- Volumises without clumping
- Easy to remove
SKU# UK200039688
£10
Unlimited Next day delivery for a year. Order before 7pm (Mon-Fri) and receive your order the next working day. (T&Cs apply)
STANDARD DELIVERY - £4
Free when you spend £25. Delivered in 2-4 working days
PRIORITY STANDARD DELIVERY - £4.5
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NEXT DAY DELIVERY - £5
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Unopened product can be returned for a full refund or exchange within 28 days of purchase with proof of
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3.6
30 Reviews
Summary of Customer Ratings & Reviews
Melissa_W00
Reviews: 49
Age: Under 30
Best Use: Volumising
Recommends this product: Yes
Really nice product
I bought this mascara as I have loved everything I own from VIEVE. Really happy with it so far! Dries quickly. The packaging is really sleek. Doesn’t give my lashes much of a curl but that’s not the point in this product so it’s not a big deal for me and I’ll just curl my lashes and see if it helps hold the curl. All in all I’m really happy with it!
CBGB
Reviews: 1
Age: 45+
Best Use: Lengthening
Skin Tone:: Very Fair
Recommends this product: Yes
Defines
I bought this on a whim as needed a new mascara and always have problems with transfer under my eyes. This gives a very good colour coating lashes in a perfect black. It is a bit wet as another reviewer says but this dries in a few seconds. It defines well and my lashes look longer. However, I still end up with mascara under my eyes, although this doesn't happen every time so I would recommend. Packaging is really nice as well.
Victoria2024
Location: Alton
Reviews: 5
Age: 30-45
Best Use: Lengthening
Skin Tone:: Fair
Recommends this product: Yes
Obsessed!
This is my new favourite mascara. I was a long time user of Lancôme mascaras but wanted to try something new. I’ve tried sooooo many. I was excited when this was launched and it’s definitely lived up to the hype. I love that it treats your lashes when using too. Easy to apply, easy to remove. Lashes look longer and thicker and more defined and it’s easy to build layers.
MissCoco
Location: London
Reviews: 79
Recommends this product: Yes
Very good
I’m a big fan of this brand. I’ve really been so impressed with everything I’ve tried and it’s clear there’s a lot thought is put into the packaging and the products. This mascara is great for a natural look, and when layered, a dramatic look is also achievable.
jb2
Reviews: 27
My go-to!
VIEVE Modern Mascara is quickly becoming my new go-to! The hourglass-shaped brush is a winner - it separates and coats each lash for a natural yet noticeable boost. One coat lengthens and defines my lashes perfectly, and for extra drama, a second coat adds volume without clumping. I love that the formula is smudge-proof - no raccoon eyes here! It even seems to last all day without flaking. While some reviewers say it's not the most dramatic mascara, for everyday wear or those who prefer a natural look, it's fantastic. Plus, the price point is fair. This mascara definitely lives up to the hype!
