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Reveal a refreshed and weightless mane of hair with the Virtue Full Shampoo, a deep cleansing haircare solution to the problem of flat locks.
Hair that lacks body and volume can be quickly rejuvenated with this clarifying formula. Featuring a zesty citrus fragrance rich in spearmint and lemon, it gets to work lifting away dirt and impurities to leave locks suppler and shinier.
Virtue Full Shampoo contains Alpha Keratin 60ku™, a protein known for its restorative properties. Working in the same way as naturally occurring keratin, it binds to frayed strands of hair and helps to repair damage caused by dryness or heat styling. The formula also contains biotin for added lustre as well as hydrolysed quinoa, which delivers moisture-retaining properties.
Key Benefits
- Helps create more body and volume
- Only a small amount required for a thorough cleanse
- Safe for colour treated hair
- A cruelty-free product
- Free from sulphates, parabens, dyes and phthalates
SKU# UK200023386
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4.5
620 Reviews
Summary of Customer Ratings & Reviews
Heidi K.
Reviews: 1
Forever Shampoo
I love it all. It doesn’t weigh down my hair, smells good, and leaves my hair feeling clean.
Connie U.
Reviews: 1
I like the product but
I like the product but not so happy with the packaging. I’ve had the professional size & ordered the small size to see if product came out easier from bottles. The pump ones have to be pressed very hard & the shampoo in smaller size I need to take cover off as it will not dispense from the cap.
Diamanta P.
Reviews: 1
Not fulfilling claims
I really want to love these products but after many months of using different products I find they fall short on the top claims. This shampoo doesn’t add volume and density to each strand of hair as claimed. I love the fragrance and it is a gentler shampoo than others. But that’s it. And then is the higher cost justified?
Maria L.
Reviews: 1
My waves are back.
I love it! I'm so happy with my hair. I saw an improvement in my hair texture as soon as I started using the shampoo. My hair has continued to heal after using it about 2 months. I have started to see a difference in my hair texture. I have natural wavy hair and my waves had diminished and have started to come back.
Jdzz36
Reviews: 1
Not as good as the smooth
I have been using the smooth shamp and conditioner and I like it a lot. Decided to try the volume one and after a couple of uses, I don’t think my volume is any better. I rather the smooth for my type of hair Which is kinda curly and medium texture